Nelson Global
Brand Identity // Web Design // Art Direction
Since 1939, Nelson Global has been the engineering and manufacturing force behind leading brands in essential industries in the United States and eventually, the world. As a new era of environmental focus unfolds, Nelson is more relevant than ever, delivering innovative solutions that help companies, and the planet, thrive.
Together we embarked on a journey to create a new striking new brand identity system, strong messaging platform, and a revolutionized digital presence to capture and solidify Nelson’s future-facing position as global partners to move you forward.
Subtle as it may be, the shift from Nelson Global Products to Nelson Global is powerful, a reflection of the company’s status as a partner helping companies navigate far more than just product manufacturing. From there, Nelson’s brand ethos is underpinned by a core identity that represents the intersection of their strengths: unique value-added manufacturing, a truly global network, and cutting-edge engineering sciences.
An engineering-inspired visual system drives Nelson’s digital presence, with iconography that builds on the logo’s design language to further express Nelson’s forward-thinking values and capabilities, from environmental responsibility to loyal partnership. Animated segments throughout the site are seamless and engaging, inviting interaction with key processes and differentiators for a user experience that mirrors the company’s drive to shape a dynamic future.
A completely new digital presence called for a comprehensive re-architecting of content from the ground up to better show and tell the Nelson story. Extensive copywriting brought life to the company’s vast industry expertise and partner-focused success stories. Fluid site dynamics, compelling visuals, and messaging demonstrate Nelson's position as a sophisticated global leader, appealing to current and future partners, team members, and investors alike.
Brand Identity // Web Design // Art Direction
Studio: FINE // FE Development Lead: Avery Bibeau // Copywriting: Ko Ricker
Illustration + Print Rollout Support: Kelsey Perkins // Animation: Jarren Simmons
Clients: Nelson Global Partners
Illustration + Print Rollout Support: Kelsey Perkins // Animation: Jarren Simmons
Clients: Nelson Global Partners
